This week, I’m doing something a little different.
Instead of the usual tips and tools, I want to tell you a story. Because sometimes, when advice feels overwhelming or life just feels like too much, what we really need is a dose of hope. Something relatable. A mirror. A moment to say — “That could be me.”
So let me introduce you to Sally.
She’s 37. A newly single mum to a wildly curious three-year-old called Eliza. She runs her own small but growing business from her kitchen table. And recently, she looked around at her life — the bills, the break-up, the 6am wake-ups, the juggle of it all — and realised something powerful:
“If I want Eliza to inherit something more than my anxiety about money, I need to get serious — now.”

The Fridge Moment
It started, as so many things do, in the quiet hum of the kitchen. It was early. Eliza wanted breakfast and “Peppa Pig on the pink iPad.” Sally opened the fridge and realised she hadn’t done a food shop. Again.
She wasn’t failing — she was just fried.
Her business was bringing in income, but it felt chaotic. Some months were better than others. There was no budget, no savings to speak of, and retirement planning felt like a luxury for other people. She wasn’t splurging — she was surviving. Just about.
But that morning, something shifted. She’d hit that moment. The one where excuses don’t cut it anymore. The one where you say:
“This isn’t who I want to be. Not for me. Not for my daughter.”

Backcasting can be lifechanging
Enter: Backcasting
That night, when Eliza was finally tucked up in bed, Sally heard a phrase on a podcast that stopped her mid-scroll:
“Don’t just forecast your future. Backcast it.”
Backcasting is the reverse of forecasting. Instead of predicting what might happen based on where you are now, you imagine the life you want, then work backwards to figure out how to get there.
So Sally tried it.
She grabbed her notebook and asked:
- What do I want my life to look like 10 years from now?
- Where are we living?
- How do I feel when I check my bank account?
- How much freedom do I have?
- What does Eliza see when she looks at me?
The vision was clear: a home they owned together. No debt. A thriving business that didn’t require her to burn out. Money in savings. Investments ticking away in the background. And most of all — peace.
From Vision to Action: The Money Map
Now she needed a plan.
So she drew what I call a Money Map — a simple but powerful tool that lays out:
- What’s coming in
- What’s going out
- What she owns
- What she owes
- What her next financial milestone should be
It was messy. It was confronting. But it was real. And that map became her compass.
She realised she could:
- ✔ Cancel two forgotten subscriptions
- ✔ Start a Peace of Mind Fund with £50 a month
- ✔ Get serious about tracking income and spending
- ✔ Put aside 10% of each client payment for tax and 5% for her future
- ✔ Open a Stocks & Shares ISA and begin with just £25 a month
Small steps. But in the right direction.

Ask what your future self would be thankful for.
The Power of a Future Self
With every decision, she started asking:
“Would Future Sally thank me for this?”
And if the answer was no — she paused.
She didn’t overhaul her life overnight. But she started leading it. She stopped outsourcing decisions to panic or guilt. She showed up — not just as Eliza’s mum, but as her own protector and provider.
She wasn’t trying to get rich. She was building roots. A legacy. Calm. Choice.
What About You?
You don’t need to be a single mum or a business owner to relate to Sally. You just need to be someone who’s had that moment. The moment where you decide: enough is enough.
So, here’s my invitation to you this week:
🗺️ Draw out your Money Map
🔮 Try your own Backcast: Where do you want to be in 10 years?
💡 Ask yourself: What’s one small action I can take this week that Future Me will be grateful for?
You don’t need to have it all figured out. You just need to begin.
Because when you take one small step from clarity — instead of chaos — everything starts to change.
Final Thought
Sally’s story isn’t just about money. It’s about leadership. About refusing to be a passenger in your own life. About giving your children — and yourself — the gift of stability, strength, and a sense of direction.
And if no one’s ever told you this before, let me be the first:
You are allowed to build wealth. You are allowed to want more. You are allowed to become the person your future self — and your kids — will be proud of.
Now get your notebook. Your future is waiting.
Thank you for reading

